Which day of the week should I end my listing?
Believe it or not, picking the right day of the week may have an impact on the amount of funding for your listing because bidders may be more active on certain week days. As you might or might not know, listings that are about to end will appear higher in the listings giving you more exposure to potential bidders. Having your listing end during peak times will give you maximum exposure and increase your chances of turning that listing into a loan.
To find out if certain weekdays are better than others, I have utilized the Prosper.com API to obtain the statistics for each day of the week. I have queried all the listings dating from 10/28/06 to 10/28/07 except for the ones that are still currently active. Please note that this data includes listings that have been withdrawn or canceled.
| Day of the Week | % Listings with 100% funding | Count of Listings with 100% funding | % Listings with < 100% funding | Count of Listings with < 100% funding | Total # of Listings |
|---|---|---|---|---|---|
| Monday | 4.6% | 209 | 95.4% | 4339 | 4548 |
| Tuesday | 5.9% | 344 | 94.1% | 5453 | 5797 |
| Wednesday | 6.2% | 400 | 93.8% | 6045 | 6445 |
| Thursday | 5.4% | 362 | 94.6% | 6285 | 6647 |
| Friday | 4.6% | 306 | 95.4% | 6417 | 6723 |
| Saturday | 4.3% | 207 | 95.7% | 4594 | 4801 |
| Sunday | 4.4% | 162 | 95.6% | 3531 | 3693 |
According to the statistics, the best day of the week to end a listing is Wednesday. I think there are several factors at play here:
- Funding into Prosper accounts - Funding into a Prosper account can only happen on workdays so most of the bidding activity coincides with that.
- Coincides with Highest Bidding Activity - Wednesdays and Thursdays are the days in which lenders are most active in bidding.
Ending your listing on this day may improve your odds of being funded by about 1.9% and becoming a loan.
If you have any requests regarding statistics that you would like to see, please let me know. If it’s feasible, I will try my best to make it happen.
You may also be interested in reading the following posts:
- Which day of the week are lenders most active in bidding?
- What time of the day are lenders most active?
- How long should I have my listing for?
- Loan calculator with statistics for all listings from the last past year
- Does the amount of content in the Description of my Listing really matter?
- How do I create a successful listing on Prosper?
Glossary for status of listings:
- Active - The listing is current active in the marketplace
- Withdrawn - The listing was withdrawn by customer request
- Canceled - The listing was canceled by Prosper
All the data is extremely helpful! I think bar graphs like you had in some of the other ones would be a nice addition to this one.
Thanks!