The Top 1000 Words in the Description of Funded Listings vs. Non-Funded Listings

I thought it would be interesting to take a look at the word choice in the Description of funded vs. non-funded listings to see if there is anything significant. It could possibly reveal trigger words that appeal to lenders (or repulse them). To obtain this word ranking, I queried all the completed and expired listings from 2/1/06 to 11/2/07 and counted the number of times each word appears. Words that were less than 5 characters were filtered out so that we can see some more interesting results.

To see the counts, just hover over the word with your mouse and the counts will be displayed for both types of listings in that rank. They were hidden to avoid clutter but I know some of you may be curious anyway. The non-funded word counts will always be higher (roughly 4X) so that is why I chose to order them by rank so we can make a comparison.

To display the top 1000 word rankings, 2 tables were created side-by-side for easy comparison. The table on the right contains the word rankings for the funded listings with the right column being the ranking of that particular word in the non-funded listings. The table on the left contains the word rankings for the non-funded listings with the right column being the ranking of that particular word in the funded listings.

To assist in spotting any significant differences in rankings, the words have been color-coded:

  • Blue - The Rankings of these words are >1.5X to 2.0X that of the same word in the complementary table. For example, the word payments ranks 14th in the Funded listings but 28th in the Non-Funded listings.
  • Green - The Rankings of these words are >2.0X to 2.5X that of the same word in the complementary table.
  • Orange - The Rankings of these words are >2.5X to 3.0X that of the same word in the complementary table.
  • Red - The Rankings of these words are >3.0X that of the same word in the complementary table.
Word Rank - Funded Word Word Rank in Non-Funded Rankings Word Rank - Non-Funded Word Word Rank in Funded Rankings
1
credit
2 1
expenses
2
2
expenses
1 2
credit
1
3
income
5 3
other
8
4
monthly
4 4
monthly
4
5
years
10 5
income
3
6
prosper
29 6
cards
7
7
cards
6 7
loans
11
8
other
3 8
would
10
9
month
19 9
financial
13
10
would
8 10
years
5
11
loans
7 11
insurance
16
12
payment
27 12
situation
23
13
financial
9 13
bills
20
14
payments
28 14
purpose
26
15
money
20 15
internet
27
16
insurance
11 16
phone
24
17
business
24 17
cable
31
18
interest
33 18
household
33
19
about
34 19
month
9
20
bills
13 20
money
15
21
which
30 21
entertainment
37
22
paying
23 22
utilities
29
23
situation
12 23
paying
22
24
phone
16 24
business
17
25
thank
32 25
clothing
41
26
purpose
14 26
housing
42
27
internet
15 27
payment
12
28
after
38 28
payments
14
29
utilities
22 29
prosper
6
30
because
31 30
which
21
31
cable
17 31
because
30
32
total
48 32
thank
25
33
household
18 33
interest
18
34
currently
40 34
about
19
35
current
50 35
explain
124
36
working
36 36
working
36
37
entertainment
21 37
family
49
38
months
44 38
after
28
39
company
43 39
trying
75
40
since
49 40
currently
34
41
clothing
25 41
start
56
42
housing
26 42
using
88
43
mortgage
54 43
company
39
44
score
56 44
months
38
45
first
60 45
please
53
46
listing
90 46
candidate
159
47
school
47 47
school
47
48
house
51 48
total
32
49
family
37 49
since
40
50
these
57 50
current
35
51
there
52 51
house
48
52
amount
75 52
there
51
53
please
45 53
husband
55
54
never
72 54
mortgage
43
55
husband
53 55
myself
58
56
start
41 56
score
44
57
looking
58 57
these
50
58
myself
55 58
looking
57
59
account
92 59
medical
70
60
through
68 60
first
45
61
balance
137 61
little
62
62
little
61 62
children
94
63
going
65 63
getting
78
64
college
70 64
really
90
65
every
69 65
going
63
66
thanks
97 66
could
79
67
great
76 67
debts
80
68
before
81 68
through
60
69
budget
86 69
every
65
70
medical
59 70
college
64
71
again
73 71
better
93
72
being
74 72
never
54
73
payday
77 73
again
71
74
report
101 74
being
72
75
trying
39 75
amount
52
76
making
82 76
great
67
77
small
80 77
payday
73
78
getting
63 78
things
112
79
could
66 79
chance
170
80
debts
67 80
small
77
81
student
107 81
before
68
82
savings
140 82
making
76
83
recently
84 83
consolidate
95
84
accounts
110 84
recently
83
85
rating
113 85
right
110
86
while
103 86
budget
69
87
personal
104 87
behind
167
88
using
42 88
always
92
89
still
91 89
mother
156
90
really
64 90
listing
46
91
taking
105 91
still
89
92
always
88 92
account
59
93
better
71 93
where
100
94
children
62 94
enough
99
95
consolidate
83 95
started
105
96
request
143 96
daughter
136
97
consideration
128 97
thanks
66
98
three
100 98
people
102
99
enough
94 99
until
101
100
where
93 100
three
98
101
until
99 101
report
74
102
people
98 102
purchase
107
103
worked
111 103
while
86
104
funds
129 104
personal
87
105
started
95 105
taking
91
106
their
108 106
single
152
107
purchase
102 107
student
81
108
hello
119 108
their
106
109
married
116 109
track
193
110
right
85 110
accounts
84
111
lower
155 111
worked
103
112
things
78 112
living
120
113
history
152 113
rating
85
114
employed
125 114
everything
160
115
future
117 115
having
129
116
however
124 116
married
109
117
those
142 117
future
115
118
taxes
163 118
deleted
142
119
extra
133 119
hello
108
120
living
112 120
several
122
121
questions
204 121
person
189
122
several
120 122
state
131
123
lenders
194 123
order
133
124
explain
35 124
however
116
125
salary
171 125
employed
114
126
should
160 126
someone
309
127
another
127 127
another
127
128
around
136 128
consideration
97
129
having
115 129
funds
104
130
support
131 130
doing
148
131
state
122 131
support
130
132
bankruptcy
145 132
child
172
133
order
123 133
extra
119
134
additional
198 134
needed
155
135
within
157 135
second
151
136
daughter
96 136
around
128
137
opportunity
138 137
balance
61
138
higher
169 138
opportunity
137
139
already
166 139
problem
141
140
property
180 140
savings
82
141
problem
139 141
allow
153
142
deleted
118 142
those
117
143
during
159 143
request
96
144
investment
235 144
place
168
145
lender
222 145
bankruptcy
132
146
almost
156 146
responsible
157
147
increase
186 147
without
162
148
doing
130 148
improve
169
149
reason
162 149
divorce
204
150
including
193 150
asking
187
151
second
135 151
repay
173
152
single
106 152
history
113
153
allow
141 153
needs
207
154
cover
183 154
problems
208
155
needed
134 155
lower
111
156
mother
89 156
almost
146
157